HITTING THE STRIDE: Thoughts from a Multi-Cultural Agency

A popular 70’s song has a lyric refrain…”What you need…baby I’ve got…What I want…baby you’ll give it…” We realize Carson Dunn Media Public Relations & Advertising has something to offer our clients, but the flip side is that we want something in return.  A client and an agency is in a relationship. Relationships are successful when there is a balance of give and take.  Here’s how it works. 

Our Mission: Quality Clients

 As a small agency sometimes it feels we are beholden to take on anyone as clients with no discrimination. This is untrue. At Carson Dunn Media we seek clients and businesses that we truly believe in, enjoy, and respect, especially when run by people with innovative ideas and smart business sense. Wonder what kinds of clients are truly appreciated? Well…

GREAT IDEAS

A business cannot succeed if it isn’t a sound, good idea. Anyone remember the Kardashian credit “kard”? The credit card embossed with images of the famous reality show family was an utter failure, probably because over the course of a year the Kard contained over $100 in hidden service fees. In other words, this business venture was a bomb and quite a horrible idea.

We want to endorse companies that have successful, or to quote Charlie Sheen, “winning” ideas. Our dream? Businesses like lulus.com or modcloth.com (okay, this may be my personal dream as I am in love with the all of the clothes on these sites). The point is, these sites are great business ideas because I can think of more than a few of my friends and family members that find internet shopping addictive and enjoyable. These sites in particular also have a strong following with an active consumer base, factors that are key to the success of businesses.

GREAT PEOPLE

It goes hand in hand that if a business is a popular, money-making venture, it must be run by a sensible, ethical person, right? Unfortunately this is not always the case as anyone following Rupert Murdoch’s News of the World scandal can tell you.

However, there are still some people out there who manage to combine good business sense with ethics. Blake Mycoskie, founder of TOMS shoes is one of these people. Mycoskie created a for-profit shoe line with the idea that for every pair of shoes that is sold, another pair will be donated to a person in need. TOMS shoes is unsurprisingly a very thriving business and in 2010 was able to donate their 1,000,000th pair of shoes. It is people like Blake Mycoskie that we admire, appreciate, and would absolutely love to promote his, and other like minded individuals’ efforts.

 YOU

We realize these examples run in the range of horrible to exemplary and do not represent business people and their companies as a whole. We at Carson Dunn Media believe in our abilities to bring you and your business to new heights in increased revenue, but also in the sense that we are honest, philanthropic people and would love to share that with you.

Cecilia Geers, Advertising

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