As much as we agree that social media tools such as Facebook, Twitter, or even this blog can help promote businesses and establish relationships, face to face contact is never to be underestimated. After all, the entire advertising and public relations industry is about communication. Whether or not your goal is simply to communicate that a product exists, or why is it better than another, communication is key.

Yes, utilizing social media today is cost effective, omnipresent, and simply imperative in today’s market, but so are more traditional means of media such as television and radio advertisements, product placements, and spokespersons. All of these older forms of sending a message are more tangible in a way, simply because you can see or hear it, as opposed to reading it on the web.

Our office was debating which advertising and PR techniques were more effective: behind the scenes promotion via social media or up front, what you see is what you get commercials and the like. We came to the conclusion that both are necessary in today’s market and are here to stay. However, we also decided we could have a real old fashioned event in order to better understand our current and potential clients’ needs.


On that note, we would like to invite everyone considering using marketing to raise their or their company’s profile, to an open house at Carson Dunn Media! Friday, September 23, we will be opening our offices to you, the public, for appetizers and drinks to learn more about the benefits of advertising and PR, see our past work, and come to us with any concerns you may have about your company’s ability to raise awareness.


This open house is completely free with absolutely no strings attached. This is simply an opportunity for our clients to learn more about what they can do to increase awareness, as well as other businesses to see what the world of marketing in general and Carson Dunn Media specifically has to offer.


Our open house will be held at 6 P.M. on Sept. 23, 2011. Please R.S.V.P if you can make it!


7065 Hayvenhurst Ave

Suite 12

Van Nuys, CA 91406


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