Monthly Archives: February 2012

With Every Pro is a Con: Social Media

In recent decades, society experienced a cultural paradigm shift in social interactions. This new, but prevalent approach is social media. While technology is at the height of its momentum, we have to remember that moderation is always key and with every pro is a con.

In the business world, social media has become the leading source of communication between a company and its audience. Due to recent inventions of social media sites such as Google +, Facebook, Tumblr, and Linkedin; many have become fixated on in its advantages, while deviating themselves away from reality. Yes, social media creates an exponential profit for companies, but it does have its limitations.

The most effective use of social media is to integrate its advantages with human interaction. We have to acknowledge its disadvantages and create preventative meaurements, in order to save valuable time, money, and credibility.


  • Customer Service:

Great customer service involves humans, not mechanical devices and tools. Customers appreciate a face to face interaction, instead of a tweet or a message.

  • Fraud:

With networking sites such as Twitter and Facebook readily available, It is now much easier to steal someones identity. Although this may not ruin an individual’s finances, it does ruin their image and credibility.

  • Criticism:

When a company creates a Yelp or Facebook profile, they are vulnerable to negative feedback, which may tarnish their credibility.


  • Establish a Brand:

Creating a company image then spreading word through Facebook, WordPress, and Twitter is a productive use of networking sites.

  • Conduct Research:

Tracking and listening to an audience’s likes and dislike enables a company to adjust their product and/or service.

  • Advertisement:

Profit driven sites (ie. Facebook) inevitably turn to advertisements to increase revenue. Nowadays, these sites filter an individual’s advertisement to their preferences. For example, if 20 something year old recent graduate frequently visits a clothing store’s profile page, apparel based advertisemnts are published on their home page.

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After years of professing his lyrical and poetic knowledge through music, d Dot Bailey is now catching his big break. Watch out Billboard Charts, d Dot Bailey is about to top “Hott 100.”
Unlike many singers of his youth, d Dot Bailey expresses raw emotion, passion, and conviction through his lyrical fluctuations. Despite his young age, he has a thorough understanding of life and its tribulations. Alongside his addictive beats and powerful lyrics, an instantaneous connection is formed between d Dot Bailey and his fans. Talent has a way of finding the listener’s ear. Bailey has been booked for performances in Southern California as people clamor to hear his Southern Cal Hip Hop beats.
However, talent and performance skills do not just appear with a snap of finger; d Dot Bailey strived through his mistakes, and forged a path for himself. This path started the moment Mr. Derek Bailey was born. As a young child, d Dot Bailey had an innate understanding of sounds and its purpose. And after confidently singing to Michael Jackson’s ABC at the age of five, Bailey knew that he was passionate about music. By the time d Dot Bailey was eighteen years old, he knew he was destined to be on stage.  Bailey has just released his second album entitled F.A.M.E. (Forgive All My Enemies). This young man’s love of music has brought him to where he is today, and it will forge a new path to bigger and better opportunities.
If you enjoy hearing beautiful vocals and inspirational lyrics, visit

Carson Dunn Media signs Derek d Dot Bailey

WEIGHING OPTIONS: How Do You Know If A Small Agency is Right For You?

An applicant for an internship at Carson Dunn Media sent me a rather terse email: “This agency is not a good fit for me.” The letter didn’t bare the usual obligatory statement thanking me for the interview. I wondered if I had painted a bleak picture that caused her to keep looking elsewhere. The interview addressed our uniqueness – our consistent multi-cultural flavor of personnel. I also addressed the fact we are a small shop with qualities engendered to organizations of similar size as ours.

The size of a creative shop has nothing to do with the proficiency and quality of the work. A small shop classification had more to do with the size of the accounts our agency handles. Despite our size, we are capable of being major league. Maybe that confused the applicant.

Assuming we are good at what we do, maybe she should have asked if talents were versatile enough.

Small shops aren’t for everyone. A lot of times, a person would rather have the invisibleness attainable in a larger agency and all that goes with it. After all, a larger agency has larger teams of creatives that can absorb a person – along with their weaknesses and faults, an extension of the school approach — ten students to a project and little personal accountability.

Let me point out the qualities a small agency wants of a staff member.

  • An individual must embrace the company ethic and principals.
  • They must understand equality and value of each staffer.
  • An individual must be versatile because many hats must be worn.
  • Despite this, the staffer must use their core strengths to improve the deliverance of services.
  • No matter their background, respect each staffer and celebrate their ethnic differences.
  • It is essential to be supportive of each other to bond as a team.
  • No one is better than the other person – we all count equally.
  • Trust team members and help hone their skills, and your own.

There are many other things I could list, but really it would become repetitious.  Here’s an essential in every job relationship: The right attitude and initiative can lead to professional growth. The applicant that sent the terse letter apparently places no credence in the concept of exhibiting the right attitude, even during the interview. If you are snot, you are an undesirable presence.  Small agencies want people who can do things beyond the job description.  As an example, a copywriter may have to assist the agency’s media buying component.  They must move from position to position. If one isn’t prepared to accept that possibility, it’s best you turn the position down.

I regularly encourage my staff emphasizing the capacity to allow their versatile to manifest. We are a team, I tell them. Additional responsibility goes with it.  Failure to embrace that idea means no agency is right for you.

Bernard A. McNealy

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