In recent decades, society experienced a cultural paradigm shift in social interactions. This new, but prevalent approach is social media. While technology is at the height of its momentum, we have to remember that moderation is always key and with every pro is a con.
In the business world, social media has become the leading source of communication between a company and its audience. Due to recent inventions of social media sites such as Google +, Facebook, Tumblr, and Linkedin; many have become fixated on in its advantages, while deviating themselves away from reality. Yes, social media creates an exponential profit for companies, but it does have its limitations.
The most effective use of social media is to integrate its advantages with human interaction. We have to acknowledge its disadvantages and create preventative meaurements, in order to save valuable time, money, and credibility.
- Customer Service:
Great customer service involves humans, not mechanical devices and tools. Customers appreciate a face to face interaction, instead of a tweet or a message.
With networking sites such as Twitter and Facebook readily available, It is now much easier to steal someones identity. Although this may not ruin an individual’s finances, it does ruin their image and credibility.
When a company creates a Yelp or Facebook profile, they are vulnerable to negative feedback, which may tarnish their credibility.
- Establish a Brand:
Creating a company image then spreading word through Facebook, WordPress, and Twitter is a productive use of networking sites.
- Conduct Research:
Tracking and listening to an audience’s likes and dislike enables a company to adjust their product and/or service.
Profit driven sites (ie. Facebook) inevitably turn to advertisements to increase revenue. Nowadays, these sites filter an individual’s advertisement to their preferences. For example, if 20 something year old recent graduate frequently visits a clothing store’s profile page, apparel based advertisemnts are published on their home page.