Now that the first presidential debate is over, two inescapable facts remain. One, leaders must be up front and leading the fight. They cannot do it from behind. Secondly, there are still twenty five million Americans unemployed. If a person is having trouble finding work, it is difficult remain optimistic. It does not matter one’s education level. Unemployment is despairing and wounds the psyche.
We must keep going. Perhaps even take abilities to another vocation.
I am in the advertising business. When candidates come into my office seeking internships or as prospective employees and I always ask, “What are you really looking for?” After I listening, I often suggest that become account executive – that is, selling our services to businesses that need them. “I’m not trained for that. I can’t,” most say. I think to myself, It’s a job, friend – take it.
People are looking for adequate compensation. That’s a workers mentality. I tell them of the possibilities they have within themselves — abilities to be creative and inventive. That’s what marketing requires. I give these fresh face candidates the real news on economic realities, the fettered truth on how things really are. No MSNBC bullshit from me — just the truth.
Times are tough. But, businesses must be pursued. Lately, some advertising agencies have been on reduced the size of their operations. For example Bogle Hegarty in New York comes to mind as does BBDO. Layoffs are getting so bad, CEO’s are shown the door. Why should one come work for one? I cannot answer that.
Contraction happens. Layoffs leave misery. An account executive is a real job with demands of quotas to sign clients. We compensate by commission. When it is all said and done, it is money. I have paid account executives in the past who get fire after getting caught sitting in their cars around the corner kicking back. My agency’s policy is commission only.
If the commission job is offered to you, take it and do your best. You don’t need to be out of work. We don’t want anyone to fail because it hurts the agency.
Still, people will let an opportunity slip by, because it does not fit within the paradigm. It is better to have hope, than nothing. That’s what going forward is all about.
Bernard Alexander McNealy, President
Carson Dunn Media, Advertising