Tag Archives: New Media

WEIGHING OPTIONS: Hitting the Re-set Button

In the firmament something stirred in the vastness. Soon, a presence became obvious — a steady cacophony that was undeniable and intractable – change. And it was refreshing like the first rain in the spring. It gave life to newly discovered hope.

By now, everybody on the planet knows that business is operating in a rough climate. It’s a little nasty, maybe difficult to navigate and apparent for the last six years. And, one would not be far fetched to say there is pervasive stupidity borne of unholy hostility toward those of us that prefer to earn our way through life. It is evident in cities like my beloved (disappointing) Los Angeles, and certainly apparent in the People’s Republic of San Francisco and other outpost of Barry’s America. Yes, the drumbeat comes from the highest office in the land. Deride achievement. Tax the hell out of it. Put up walls of regulation and strangle American exceptionalness.

The odds are thus made harder in such an economic environment. I have news for them. We built it and we’re going to keep it.

Carson Dunn Media is like any other small business. We have our needs; we have our struggles. But even with the pressures there is an operative word, maybe a gasp of optimism – change. The change may be in the politics of the country – and it may be same thing all over again. Regardless, CDM has decided to damn the pressures and refocus our efforts to become preeminent as a small shop.  

As leader of CDM, I lost my way investing in the wrong approach, bad hires, and periods of illogicality. Well, consider this message as a hint of our commitment to invest long-term growth, no more settling for less. Not every port in the storm is good. I came to realize that that the hard way.

We have standards, standards that will steer us toward new business with a new can-do attitude.  Don’t get me wrong. In my period of nadir I discovered some amazing talent in Melissa Castro, and rediscovered the gifted artist Jessica Flores (our art and ad work are kick-ass). For that reason alone, I am very confident in the future of what Carson Dunn Media Advertising will do.

I have a plan for this advertising agency. We are going digital, plan on finding a strategist, marketer and sales director to help forge a strong management team and support staff. I am not going to settle on being part of the pack, because we plan on leading the charge.

Sure, we live in a scary financial environment. There are bank and business failures, lay-offs galore, lies, denial and fear that the economy is dead. But these are this is the fire that will test the mettle. It can be conquered. I have heard the rumble of change in the vast firmament. Quite honestly, the stage has been set to prove how great an agency CDM has grown to be. We have hit the re-set button. 

Bernard A. McNealy, President

Carson Dunn Media Advertising

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